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How Munich Re built a data lake fit for all its employees - PC World NZ - PC World New Zealand

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Photo by Joe Shlabotnik on Flickr

German reinsurance company Munich Re has built a self-serve portal for employees to access a data lake in the hope that they will unearth innovative new business models.

Speaking at the Dataworks Summit in Berlin this week, Andreas Kohlmaier, head of data engineering at Munich Re said: "The game has changed in the last few years, it is no longer about who has the best experts and...

via www.pcworld.co.nz

Aussie AWS partner wraps up $2.7M beacon tech rollout in France - ARNnet

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Photo by See-ming Lee 李思明 SML on Flickr

Melbourne-based technology consultancy Transpire has wrapped up a $2.7 million project awarded by the Federal Government’s Department of Veterans’ Affairs (DVA) involving the deployment of beacon technology in France.

It was revealed in October last year that Transpire, which is an Amazon Web Services (AWS) and Telstra partner, had won a deal to develop a bring-you-own-device (BYOD)...

via www.arnnet.com.au

CMO's top 8 martech stories for the week - 3 May 2018 - CMO

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Photo by Neil. Moralee on Flickr

Marketo announces collaboration with Google Cloud, and acquires Bizible

Marketo has extended its Google alliance and made the largest acquisition in its history this week.

The marketing automation announced it working with Google Cloud to create new products to empower marketers based on artificial intelligence (AI). Leveraging Google Cloud's machine learning...

via www.cmo.com.au

10 years of GitHub - Computerworld Australia

Ten years ago, GitHub officially went live . We started with a pretty simple purpose: to connect developers and make it easier for them to work together on projects with Git. In the last decade, we’ve evolved as a company and as a platform, but the reason why GitHub exists is fundamentally the same. What makes this platform special isn’t an idea or an invention. It’s the people using it—and...

via www.computerworld.com.au

Wired for sound: Why brands need to shift the emphasis to audio experience - CMO


It is often said smell is the most evocative senses, readily resurfacing memories and feelings. But with marketers generally limited in their ability to reach the olfactory organs of most consumers, other senses can still be used to great effect.

One technological trend in particular is giving marketers a solid reason to revisit one of the remaining four – sound. For brands...

via www.cmo.com.au

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