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GE-Backed FirstBuild Introduces Smart Baking Pans - Twice

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Photo by alainalele on Flickr

Smart bakeware is now a thing.

FirstBuild , a “global co-creation community” backed by Haier's GE Appliances unit, is debuting a Precision Bakeware that notifies owners when baked goods have reached the ideal temperature.

“This is the first known integration between bakeware, ovens and smartphone apps, that allows anyone to bake the perfect cake based on the ideal finished...

via www.twice.com

GE Appliances Appoints Mary Putman Marketing/Brand VP - Twice

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Photo by wgossett on Flickr

In her new role, Putman will be responsible for leading marketing and brand activities, including brand development, consumer and market insights, industrial design, digital and CRM (customer relationship management), pricing and promotions, marketing communications, advertising, and merchandising.

She reports to Hasselbeck, who has since been named chief commercial officer.


via www.twice.com

How GE Appliances Is Applying Lean Manufacturing's Lessons Companywide - Twice (blog)

Photo by Jepster on Flickr

Over the past several years GE has invested $2 billion in our appliances business , reshaping the way plants use lean tools, processes and systems to improve quality, safety, delivery, cost and morale.

Now we are on a journey to expand this lean thinking enterprise-wide. The goal? To create cross-functional collaboration that leads to new operational efficiencies and drives a...

via www.twice.com

GE Appliances Promotes Robert Rogers To Sales VP - Twice

Photo by Jepster on Flickr

Robert Rogers, a 23-year-veteran of GE Appliances , has been promoted to sales VP at the Haier-owned company.

Rogers joined the business in 1994 from Maytag, where he served as a district sales manager. Climbing the sales, marketing and merchandising ranks, he rose to general manager, strategy and market development, before his latest advance.

In his new role, Rogers “will...

via www.twice.com

Changes At The Top: Whirlpool's Jeff Fettig And GE Appliances' Chip Blankenship Stepping Down - Twice

Photo by Jepster on Flickr

Blankenship, a former GE scientist and jet engine VP, ran the appliance business for the last five-and-a-half years — arguably the division’s most turbulent period, as it was actively shopped by GE, nearly acquired by Electrolux, and eventually purchased by Qingdao Haier .

He was succeeded, effective today, by former VP/chief technology officer Kevin Nolan , a 27-year GE veteran with...

via www.twice.com

Latest News

  • Twice Twice

    GE Appliances Names Rick Hasselbeck CMO

    Twice - 10/10/16

    During the wear three, he “led the transformation of Covergirl through new innovative marketing approaches, refocused brand positioning and made significant operational improvements that resulted in dramatically improved productivity and profitability

  • ConsumerReports.org

    Come up to b become Three GE Dishwashers, Price Is the Only Difference

    ConsumerReports.org - 09/16/16

    The GE Help PDF820SSJSS, $900, GE Profile PDT846SSJSS, $1,100, and GE Profile PDT855SSJSS, $1,400, performed similarly. They were excellent at cleaning a full load of glasses and utter dirty dishes that were scraped of food debris but not rinsed.

  • iStreetWire

    Dealer Alert: SolarCity Corporation (SCTY), Sealed Air Corporation (SEE), Western Digital Corporation (WDC)

    iStreetWire - 10/24/16

    The house has a strategic alliance with GE Healthcare Life Sciences to deliver film for single-use bioprocess systems. Sealed Air Corporation was founded in 1960 and is headquartered in Charlotte, North In annexe, it provides consumer


    GE DV1 analysis:

    CNET - 06/03/11

    The Sizeable The GE DV1 Pocket Video Camera is small, inexpensive, and water- and shockproof. The Bad The DV1 captures motion poorly, is slightly confusing to use, has no video editing/sharing software, and uses a nonremovable rechargeable battery with 

  • Twice Twice

    Haier Job: GE's Rob Posthauer Talks Post-Merger Plans

    Twice - 08/22/16

    TWICE Single! On June 6, General Electric handed off its iconic, 125-year-old appliance business to Chinese majap giant Qingdao Haier for $5.6 billion. Although the ink is still drying on the covenant, change is already afoot in Louisville, Ky


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