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GE-Backed FirstBuild Introduces Smart Baking Pans - Twice

Smart bakeware is now a thing.

FirstBuild , a “global co-creation community” backed by Haier's GE Appliances unit, is debuting a Precision Bakeware that notifies owners when baked goods have reached the ideal temperature.

“This is the first known integration between bakeware, ovens and smartphone apps, that allows anyone to bake the perfect cake based on the ideal finished...

via www.twice.com

GE Appliances Appoints Mary Putman Marketing/Brand VP - Twice

In her new role, Putman will be responsible for leading marketing and brand activities, including brand development, consumer and market insights, industrial design, digital and CRM (customer relationship management), pricing and promotions, marketing communications, advertising, and merchandising.

She reports to Hasselbeck, who has since been named chief commercial officer.


via www.twice.com

How GE Appliances Is Applying Lean Manufacturing's Lessons Companywide - Twice (blog)

Over the past several years GE has invested $2 billion in our appliances business , reshaping the way plants use lean tools, processes and systems to improve quality, safety, delivery, cost and morale.

Now we are on a journey to expand this lean thinking enterprise-wide. The goal? To create cross-functional collaboration that leads to new operational efficiencies and drives a...

via www.twice.com

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