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CMO's top 8 martech stories for the week - 19 July 2018 - CMO

Blis debuts blockchain platform pilot

Location-based marketing technology company, Blis, backed by Unilever, Endeit and Beringea, has announced a blockchain pilot platform aimed to add transparency across the data ecosystem.

The platform is in response to increased industry challenges around transparency and verification of data, including location and...

via www.cmo.com.au

Camera maker Red simplifies line-up and slashes prices - Broadcast

Red has simplified its product range and decreased its pricing.

In a bid to make its offering easier to understand, Red’s assortment of cameras will now be limited to a single DSMC2 camera brain with three sensor options - Monstro 8K VV, Helium 8K S35 and Gemini 5K S35.

Red says the DSMC2 camera brain “includes high-end frame rates and data rates regardless of the sensor...

via www.broadcastnow.co.uk

Supply chain Woolworths' next major tech challenge - Computerworld Australia

Woolworths CEO Brad Banducci says continuing the implementation of JDA’s supply chain management platform will be the “big IT initiative” for the retailer following the completion of its 1Store program.

The CEO said the IT highlights for Woolworths in FY18 were upgrading the wireless networks in stores across the country and completing the implementation of the supermarket chain’s...

via www.computerworld.com.au

JWT's Mirum digital agency ramps up Australian push - CMO

Yet another global digital agency goliath has extended its reach into Australia, opening its doors locally off the back of existing digital specialist consultancy, Webling.

Mirum was created in 2015 following J Walter Thompson’s decision to integrate 11 different agencies into one consolidated offering. The group sits under the WPP umbrella and now extends into 24 countries, making...

via www.cmo.com.au

Facebook Partners With RED Digital Cinema for Volumetric VR Camera - Road to VR

Last year at F8, Facebook announced two new Surround360 camera reference designs . The cameras, which look like spheres covered in lenses, capture the scene in volumetrically, in 360 degrees and 3D. With Facebook’s processing technology, video captured with the cameras can be made into a light field, allowing for some 6DOF movement of the original view and leading to greater comfort and...

via www.roadtovr.com

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